About SEO Hong Kong

Elmer CagapeI am Elmer, founder of SEO Hong Kong and currently Senior SEO Manager at Ogilvy & Mather Hong Kong. 

This website served the same way as it began when I wrote down my thoughts and ideas about search engine optimization and digital marketing in general.

I have worked both as web developer and content developer, two disciplines that I believe are crucial in SEO, which I learned through experience and not by formal training. In a nutshell, you want to serve the content people are looking for, but also in a format accessible to search engines.  As SEO evolved throughout the years, whatever I wrote in the earlier part of this blog’s timeline may no longer be applicable, but not necessarily inconsistent.

That is why part of what I do is to share this knowledge not only through this blog but also on facing people through seminars, SEO conferences and





I have worked individually and in team collaboration in the past and in present with these fine clients.

  • AIA
  • City Garden Hotel
  • Colliers
  • Delta Airlines
  • Emirates Hotels & Resorts
  • Executive Homes
  • Harbour Plaza Hotels
  • HITCHED! Bridal
  • Hong Kong Disneyland
  • Hong Kong Gold Coast Hotel
  • Hong Kong Spine Centre
  • Hong Kong Trade Development Council
  • HSBC
  • Ifc Mall
  • Island Pacific Hotel
  • Lifetrons
  • Marriott Hotels
  • Mobil
  • New York Life
  • Nestle
  • Peninsula Hotels
  • Principles Property Agency
  • Regal Hotels International
  • Royal Pacific Hotel And Towers
  • Sallmanns Residential
  • Shangri-La Hotels
  • Sony
  • South China Morning Post
  • Sun Life Financial
  • StrawberryNet
  • Swire Properties
  • Tourism Australia
  • VenueHub
  • Veolia
  • Xinhua Finance

Speaking Engagements
Introducing SEO – BarCamp Hong Kong
Yahoo! Hong Kong (Dec 2007)

Developers and Designers: Make Your Website Visible In Search Engines 
1/F, Yip Fung Building 2 D’Aguilar Street, Central, Hong Kong (Mar 2009)

SEO and Web Analytics
SES Conference Hong Kong (Sep 2010)

How to Make Good Use of SEO in Internet Marketing?
City University of Hong Kong (Nov 2010)

SEO and Its Place in Digital Marketing
Hong Kong University of Science and Technology (Aug 2017)

Published Work
Web Watch: Ben & Jerry’s vs G2000
Marketing Interactive

The Problem With Property
The Pitch HK Blog

Social Networking Profiles

Disclaimer: Blog content are from my personal thoughts and not endorsed nor influenced by my employer.